In the long run, using an OTT app helps you focus on increasing revenue instead of dealing with the complications and inconsistency of ad-based services. This means live streamers with a smaller audience can still make a huge profit by using an OTT app with a subscription plan.Īs you grow your audience, this profit only increases. That’s why subscription customers generate nearly twice as much money per user than those who use AVOD (Advertising Video On Demand) streaming services. Pay-per-view for exclusive and exciting live events.Ĭlearly, people appreciate the convenience of membership apps as much as the overall convenience of OTT services.This means you can choose to monetize your live streams in more ways (whether they’re the foundation of your business or an add-on to another service.) Using your own app allows you to control your content and your pricing without having to answer to advertisers. Viewers have to watch at least half the ad for you to profit from it.Limits on the number of ads that can be placed on your content, based on length and what device users are watching on (and therefore, limits on the revenue you can make).Live streams can only be monetized if you have over 1000 subscribers and over 4000 hours of watched content.On other hosting platforms like YouTube, you’re limited by rules and restrictions on how you profit from your live streams, such as:
#Live stream player app full#
When you distribute your live streams on your own OTT platform, you have full control over your broadcasts – and therefore, your income. Using OTT gives you the flexibility and freedom to monetize your live streams the way you want. Let’s check out some other ways to make money with a live streaming app. In fact, CleverTap reports that mobile apps have 100-300% higher conversion rates than mobile or desktop websites.Īfter all, viewers who care about what you create become valuable customers.ħ7% of consumers who enjoy a personalized viewing experience say they’re likely to pay more for the service and recommend it to others.įinding your audience is just the first step towards monetization. Putting your content in front of the right people using an app can make a huge difference for your business. You can then use that information to reach more like-minded viewers. This helps you better understand how and where to find more of your targeted audience. Given the choice, your viewers will naturally engage more with an app than a mobile website.Īpp analytics make it easy to track that engagement and see where viewers are coming from.
Live streaming with your own OTT app helps you reach more people who are specifically looking for what you offer. Here’s how launching your own OTT app can help you expand your business. There are countless other variations of live streaming and OTT apps that can work for a wide range of content types!Ĭlick here to watch the video -> /watch?v=WRBLn44Tjfg Participate in a live workout class streamed on their Smart TV.Īnd, this is really just scratching the surface.Enjoy a football game from a tablet at the airport.Watch the news from a phone while on the train to work.Join a Q&A with their online course instructor.These are all niches where people are actively looking to connect with creators, and searching for the emotional experience of live streams. We’ve seen this happen in a wide range of niches like: More broadcasters are choosing apps to expand their reach and grow your business. Let’s take a look at why… Why More Broadcasters are Live Streaming With OTT Platforms And, we’re seeing more and more broadcasters invest in them. There are tons of other live streaming content types that can benefit from OTT apps.
#Live stream player app professional#
Now, you might be thinking, “Anaïs, this sounds great, but I don’t live stream professional sports!” And, to that, I would say: you don’t have to! This helps ESPN to increase customer retention, reduce churn rates, and provide customers with an above-and-beyond service they won’t find elsewhere. What was once a one-off live broadcast on an expensive cable subscription is now an accessible, replayable live stream on an affordable service.
This allows ESPN to offer enormous value to their subscribers by letting them: If a subscriber can’t watch the live broadcast, the streaming platform offers all of them in a recorded database to watch on-demand later.